In today's highly competitive mobile markets operator revenues are critically dependent on minimising customer churn and maximising revenues. Achieving this requires a commitment to excellence in the quality of service the customer experiences. By delighting the customer the cost of customer acquisition and care can be greatly reduced.

Achieving this has become much more difficult with the advent of smartphones and a focus on mobile data services. Leading experts have predicted that laptop data cards will generate more than 80 percent of global mobile traffic by 2013. These forecasts have estimated that a single smartphone generates more data traffic than 30 mass market feature phones, while a 3G-tethered laptop generates more data traffic than 15 smartphones.

This dramatic increase in demand has created bottlenecks in the radio access and backhaul networks as well as stressed the ability of traditional OSS to monitor the KPI's needed to manage quality of service.

To address these issues we have a number of solutions that can be employed in isolation or as part of an integrated strategy.