We are able to provide a unique view of customer usage on a mobile network either by ad-hoc analysis of off-line data or through the deployment a 24/7 traffic analysis system. These solutions are based on the use of Deep Packet Inspection (DPI) techniques.
DPI technology originally comes from the firewall industry where it is used to analyze session flows, compare them against rules or signatures, and treat the traffic appropriately (i.e. allow, block, prioritize, etc.). By pushing the usage of DPI a step forward by analyzing sessions at OSI layer 7, it is possible to get information that was never available before to operators. DPI helps operators understand what exactly runs in their networks and how those applications perform from a subscriber point of view. DPI offers a new way to manage subscribers and their services, which in return has a great impact on network quality, cost savings and revenue generation.
An effective mobile analytics solution should be able to measure data usage patterns for SMS, MMS, email, location WAP and HTTP, as well as the ability to know when, where and how much data subscribers use by individuals or population. This 360 degree view of the mobile subscriber is critical for operators to correlate various data feeds and gain a deep understanding of their subscribers’ online habits, both on- and off-portal. An analytics tool that can seamlessly monitor and unobtrusively measure usage and consumption patterns within the data access layer is essential to make adjustments on the fly and ensure available bandwidth exists across the network. The right mobile analytics tool will allow operators to decipher what is happening in network, get in front of capacity issues, and gain insight into subscriber behavior. - Ken Denman, CEO, Openwave Systems, Inc.
Our solutions are not running “in-line” in the network and therefore have no impact on the traffic flow. These solutions are non-intrusive. The monitoring is performed from mirrored data through one or several TAP points in the network. These solutions are the safest for monitoring and collecting all the relevant traffic information without creating disturbances in the network.
For example our solution can assist in the Provisioning process by detecting failed requests and incorrect settings in the phone.
It can also be used for Security Monitoring showing the extent and evolution of virus traffic and in particular MMS viruses. Using DPI technology a detailed record can be created of every single subscriber's activity.
All subscriber sessions and transactions are stored in a database that can be queried by Customer Care in case of complaints.
With this detail of information available you can understand the activity of a mobile operator's customers providing unrivalled Business Intelligence.
We can provide these solutions in any of the following ways:
- Undertaking performance surveys for MMS, WAP, GPRS/GSM. Streaming, PIM (SyncML), SMS, etc
- Undertaking performance optimisation for MMS, WAP, GPRS/GSM. Streaming, PIM (SyncML), SMS, etc
- Undertaking security surveys analysing mobile security threats, monitoring and mitigating mobile virus traffic in the network
- A permanent deployment to monitor traffic on a 24/7 basis