May 2010

Author: GovindaRaj Avasarala
Published: May 2010
Pages: 40
Pricing:

Single-user License: $ 695 USD
Company-wide License: $ 1,995 USD
Team License (Up to 5 Users): $ 985 USD
Mobile Application Store, MAS, Mobile Applications, iPhone, gPhone, Apple, Google, Google in Mobile, Apple in Mobile, RIM, Nokia, Samsung, LG, Sony-Ericsson, Motorola, HTC

Overview:

There are currently 70 application stores and counting! There is a great application rush and every player in the telecom value chain has built stakes in this fast growing market including handset OEMs, device OS, independent players, network OEMs and service providers.

This report examines the evolution of application stores from the days of primitive on device portals, studies the business models of Apple and other available app stores offerings. The report also evaluates in details the emerging market of India and the evolution of app stores.

Report Benefits

* Application stores have turned into a game of high stakes and time to market is critical.
* Operators are in a hurry to respond to this market phenomenon. In this great rush, operators might miss an opportunity to charter a sustainable and differentiable application store strategy.
* This report is of critical essence to operators in particular to understand the app store market in a holistic manner, to evaluate the underlying strengths and to use a framework to devise and implement app store strategy.

Questions Answered in Report

* What are the game changing trends in Application Store market around the world?
* Is the network operator DNA suitable for owning, managing and succeeding in the app world?
* Is there is a strategy beyond mere emulating Apple's success model in iPhone App Stores?
* What are the critical success factors in a network operator owned application stores?

Table of contents

Executive Summary. 4

The Application Store Market and its Economics. 5

Application Store Market 5

Evolution of App Stores. 9

Recent Market Trends. 11

Business Models. 12

Comparative Analysis of Stores. 13

Appe iPhone - Stock Taking. 14

OEM Application Stores. 14

Operator Fight back. 16

Are App Stores the new engines of growth?. 16

Key Issues in App Stores. 19

Unique Positioning. 20

Regional Spotlight - India. 20

App Stores - Game Plan for Telcos. 27

Summary

List of Tables

Table 1 App Store Market Estimates
Table 2 Unique Proposition of App Store Providers
Table 3 Comparison of Device App Stores
Table 4 Apple AppStore Analysis
Table 5 Ericsson App Store Snapshot
Table 6 App Store Issues
Table 7 Idea App Store Snapshot
Table 8 Aircel App Store Snapshot
Table 9 Vodafone App Store Snapshot
Table 10 Reliance App Store Snapshot
Table 11 SMS GupShup App Store Snapshot
Table 12 OnMobile App Store Snapshot

List of Figures

Figure 1 Growth of Mobile App Stores
Figure 2 Growth of Applications.
Figure 3 App Store Providers
Figure 4 Current Set of App Store Vendors
Figure 5 Evolution of App Stores
Figure 6 Application Average Selling Price.
Figure 7 Price Comparison of Average App Prices.
Figure 8 App Store Long Tail
Figure 9 Cash Flow in App Stores
Figure 10 Apple AppStore Success Factors
Figure 11 Operator App Store - The Fight back
Figure 12 App Long Tail
Figure 13 Drivers for Third Party Engagement by Telcos.
Figure 14 App Store-Mobile Data Revenue Stacking up
Figure 15 Telco App Store Balance
Figure 16 Unique Telco Assets for App Stores
Figure 17 Rural Urban Mobile Divide in India
Figure 18 GSM CDMA Division
Figure 19 Prepaid Postpaid Division
Figure 20 Indian Mobile Market Peculiarities
Figure 21 Airtel App Store Snapshot
Figure 22 Airtel Application Distribution
Figure 23 Cluster of App Developers' Interest
Figure 24 Ericsson Labs - APIs.
Figure 25 Foundation blocks of App Store.
Figure 26 Apple iPhone - Top 10 Business Apps.
Figure 27 Who are iPhone Developers?.
Figure 28 Loyalty analysis of applications.
Figure 29 User Experience Benchmarking
Figure 30 Successful App Store Ingredients
Figure 31 App Store Revenue Models for Telcos
Figure 32 Collapsing Walled Gardens.
Figure 33 Comparison of App Store Models