March 15, 2010

Author: Mark Csernica
Published: March 2010
Pages: 14
Pricing:

Single-user License: $ 495 USD
Company-wide License: $ 1,295 USD
Team License (Up to 5 Users): $ 865 USD

Mobile Application Store, MAS, Mobile Applications, iPhone, gPhone, Apple, Google, Google in Mobile, Apple in Mobile, RIM, Nokia, Samsung, LG, Sony-Ericsson, Motorola, HTC, Verizon Wireless, ATT, Sprint, Sun, Microsoft, Android, Symbian, Handango, AppCubby, AppBoy, Sun, T-Mobile, Sprint, RIM, Verizon Wireless, AT&T, Rogers Wireless, China Mobile, China Unicom, China Telecom, Vodafone, Reliance Communications, NTT DoCoMo, Orange, Telefonica, Movistar, O2

Overview:

Mobile application development initially looks like a great business opportunity. Apple's and other OEMs providing free and simple to user development tools for their handsets and offering Developer support programs offering training, technical and business support; and a web-based medium to sell the applications. Low entry costs into the market. This looks like a real opportunity to develop a successful business.

Mobile Application Marketplace assesses the current state of the industry, evaluating the marketplace and business opportunities including:

• Trends in mobile software development
• Trends in mobile software testing
• Application billing
• Wireless data impacts outside the wireless industry
• Trends and impacts to networks
• Where are the business opportunities

This publication also provides a market overview, mobile programming overview, market analysis, and predictions.

Audience:

• Handset Manufacturers: a comprehensive review of the Mobile Application Stores, development tools and support programs.
• Carriers: a comprehensive review of the Mobile Application Stores, development tools and support programs.
• Mobile Software developers: provide focus on what platforms offer growth and opportunity.
• Potential Application Store providers: a detailed technical comparison & review the market
• Retail electronics distributors (business & retail): a detailed technical comparison & review of the market.

Table of Contents:

Overview... 3

Mobile Programming Overview... 4

Market Overview... 5
Market forecast. 6
Market Analysis. 7

Market Predictions. 13

Business Opportunities