July 2010

Author: Tina Whitfield
Published: July 2010
Pages: 28
Pricing:

Single-user License: $ 795 USD
Company-wide License: $ 1,995 USD
Team License (Up to 5 Users): $ 1,285 USD

Licensed Spectrum, Unlicensed Spectrum, Bluetooth, WiMAX, Piconets, GPS, A-GPS, WiMAX Mobile Wireless, WiMAX Fixed Wireless, Mesh Networks, WiMAX Mesh Networks, RFID, Radio Frequency ID
Introduction

Introduction

Enterprise and consumer are increasingly annoyed and bored with location-based applications that provide only adequate positioning when their needs are becoming more transparent with the rise of social media as a method for communicating their desires and disappointments. Enterprise and consumer want the most powerful positioning solutions available for mobile work and social life - including employee safety, product sales, peer networking, and travel.

The capability of a technology to locate the position of a subject determines its present value to the market and its long-term value for investment. Which technology and what applied-use provide the best location positioning solutions that consumers can easily use at their discretion?

This report considers technologies that use the licensed and unlicensed spectrum:

Frequency Bands - A View of Spectrum Use in North America
Radio Wave Frequency Bands
Licensed vs. Un-Licensed Location Applications
Recent European Spectrum Investment
Recent Global Infrastructure Investments
The Sweet Spot For Strategic Partnerships
Carrier Supported Cellular Applications
RFID
Bluetooth and Piconets
Assisted GPS
WiMAX - Mesh Networks
WiMAX Fixed Wireless-Use Case
WiMAX Mobile Wireless

Methodology

Readers will be guided through the technology landscape and the applied use in location solutions. The readers will end the report with a clear understanding of the best solutions for positioning. Examination tools include a comparative analysis of frequency allocation, technology use of the frequency, functional operations of the technology, and ultimately consumer application. Use-cases are provided to enable readers obtain a holistic understanding of location technologies - how they work and are best applied for use to solve present-day challenges.

Business Owners Tool Set

Readers will learn that the European market is a hotbed of investment and Asia is where infrastructure providers are earning their ROI. Outlined are the companies leading along with their current investment allocations. Readers will have a ranking of the best positioning solutions, a schematic for integrating multiple solutions to provide the best enterprise and consumer service as well as a view point on those companies in the sweet spot for strategic partnerships.

Audience

This report is for anyone considering launching location-aware business, solutions involving location based
technology and services, and businesses providing components to proximity solutions. New entrants and into the location-based communication ecosystem and existing participants wanting to expand their business lines are provided with a view of surrounding potential partners.

Companies in Report

• Aruba
• BeepNTrack
• Bell Canada
• Bloomingdales
• Bluetooth
• Broadcom
• Cisco
• Clearwire
• Covad
• E-Plus
• Guardian Edge
• Huawei
• IBM
• Intel
• Motorola
• M-Taiwan
• Navini
• Networks In Motion
• Nokia-Siemans
• Noos
• Nortel
• Omnitrol
• Reliance
• SalesSense
• Seven Networks
• Sprint
• Starent
• Sygic
• Symantec
• Tele Atlas
• Telecom Italia
• Telenor
• TeliaSonera
• Tisccali
• University of Arkansas

Table of Contents

Overview and Insights 1
Frequency Bands - A View of Spectrum Use in North America 4
Radio Wave Frequency Bands 5
Correcting Commonly Stated Assumptions 6
Licensed vs. Un-Licensed Location Applications - a Detailed Construct 7
Recent European Spectrum Investment 8
Recent Global Infrastructure Investments 9
The Sweet Spot For Strategic Partnerships 10
RFID 11
RFID Quick-Use Case - WoZ 11
RFID Use Case 1 - Omnitrol 12
RFID Use Case 1 - Bloomingdales 13
Bluetooth and Piconets 14
Bluetooth Quick-Use Case - 2009 Bluetooth World Cup 14
Bluetooth Use Case 1 - BlueUmbrella 15
Assisted GPS 16
GPS Quick-Use Case - Aura 16
WiMAX 17
WiMAX 18
WiMAX - Mesh Networks 19
WiMAX Fixed Wireless-Use Case - Covad 20
WiMAX Covad Use Case 1 - Covad 21
WiMAX Covad Use Case 2 - Covad 22
WiMAX Mobile Wireless 23
Licensed vs. Un-Licensed Ranking on Positioning 24
Terms 25
Disclaimers and Copyrights 26
Additional Reading 27