July 2010

Author: Mark Csernica
Published: July 2010
Pages: 6
Pricing:

Single-user License: $ 95 USD
Company-wide License: $ 295 USD
Team License (Up to 5 Users): $ 185 USD

Keywords: Qualcomm, Augmented Reality

Overview:

Mark Csernica comments on Qualcomm's press release on its augmented reality platform ("platform"). Qualcomm (NASDAQ:QCOM) unveiled an augmented reality platform and accompanying software development kit here at its Upling 2010 conference. Augmented reality solutions enable developers to superimpose computer-generated 3D content over live camera views of the physical environment. Qualcomm is promoting that the platform will allow in more intuitive and immersive games, location-based solutions and related applications. The platform is included in the Qualcomm SDK and is initially optimized for Google's Android mobile operating system.

Table of Contents:

• Introduction
• Analysis
• About the Author
• Footnote