Google Watch

August, 2010

Pages: Various per publication
Pricing:

Level 1: Small Organization or up to 50 users: $ 9,995 USD

Level 2: Medium Organization or up to 1,000 users: $ 24,995 USD

Level 3: Large Organization or unlimited users: $ 74,995 USD

Keywords: Google, Yahoo, AOL, MSN, Micrsoft, Google Telephony, Google Content, Google Media, YouTube, gmail, Buzz, Google Buzz, Google Voice, Google vs. Apple, Google vs. Microsoft, Google vs. AOL, Google vs. Yahoo, Google vs. Carriers, Google in Search, Google in Media and Content, Google and the Browser Market,
Google and Broadband Wireless, Google and SaaS (Software as a Service), Google in Connected Home, Google and the Connected Life, Google and Citywide Communications, Google in Telephony, Google in Public Safety, Google in Cloud Computing, Google in Applications, Google and RFID, Google in Education, Google and Small Companies, Google as Virtual Network Operator, Google and M2M (Machine-to-Machine), Google in Location-based Services

Overview:

Google Watch is an annual subscription that provides research, analysis, and advisory services that address a wide range of topics including search, media, communications, content, telephony, applications, and more. Analysis includes Google's market prospects, competition, products, services, and applications. Google Watch includes the monthly Google Update Report, Google-specific reports, Google Versus reports, Custom research, Advisory services, and Google related research reports totaling over forty (40) titles.

Audience:

  • Competitors to Google:Any company that either already has or is contemplating a competing line-of-business, application, product, service, etc.
  • Investor Community: Investment banks, private equity, venture capital, angel fund investors, and any other entity seeking to invest in any venture that is impacted (positively or negatively) by Google
  • Small Companies and Start-up's: Any small company or start-up that has a new idea or business that could be impacted (positively or negatively) by Google
  • Others: Google continues to expand in depth and breadth of product areas and influence throughout many industries including search, media, communications, content, telephony, applications, and more. Google Watch provides a competitive advantage and insights for subscribers.

Table of Contents:

Benefits
Google Watch provides many benefits to the subscriber including Google Update Report, Google-specific Reports, Google Versus Reports, Custom Research Report, Advisory Service, and Google Related Research.
Google Update
The Google Update Report provides timely analysis and projections about Google market prospects, products and applications, product and company integration, current and potential mergers and acquisitions, and more. This monthly analysis report will always include the following sections:

  • Market Development Analysis
  • Google Integration News and Analysis
  • Google Competitor and Partner Update
  • Product & Application News and Analysis
  • Intellectual Property News and Analysis
  • Acquisition Watch: Target Companies, Applications, and more
  • Before it's News: Understanding emerging market opportunities

Google-specific Reports

The Google Watch subscriber will receive many Google-specific reports throughout the year including:

  • Google in Search
  • Google in Media and Content
  • Google and the Browser Market
  • Google and Broadband Wireless
  • Google and SaaS (Software as a Service)
  • Google in Connected Home
  • Google and the Connected Life
  • Google and Citywide Communications
  • Google in Telephony
  • Google in Public Safety
  • Google in Cloud Computing
  • Google in Applications
  • Google and RFID
  • Google in Education
  • Google and Small Companies
  • Google as Virtual Network Operator
  • Google and M2M (Machine-to-Machine)
  • Google in Location-based Services

Google Versus Reports

The Google Watch subscriber will receive several reports throughout the year that compare and contrast the market prospects, products and services, and SWOT analysis between each company. Google Versus reports will include:

  • Google vs. Apple
  • Google vs. Microsoft
  • Google vs. AOL
  • Google vs. Yahoo
  • Google vs. Carriers

Custom Research Reports

Each Google Watch subscriber will be entitled to one custom research report per subscription year with the size and extent dependent on the subscription level as per the following:

  • Level 1: Up to 10 pages
  • Level 2: Up to 50 pages
  • Level 3: 200 pages or more
    Topics for the Custom Research Report will be chosen by the subscriber and may cover virtually any subject of interest or concern.

Advisory Services

The Google Watch subscriber will receive advisory services about topics of interest. Subscribers may ask either general questions or specific questions relative to Google Watch research and analysis. The number of individuals that may engage research and consulting staff depends on the subscription level:

  • Level 1: Up to 50 Users
  • Level 2: Up to 1,000 Users
  • Level 3: Unlimited Users

Google Related Research

The Google Watch subscriber will be entitled to receive Google Related Research that addresses a variety of topics in great breadth and depth.

Current reports included with subscription:
1. 4G and WiMAX for the Smart Grid: Enabling Access, Applications and Affordability
2. Admob Company Analysis: AdMob Vies for Mobile Advertising Network Leadership
3. Android Smartphone Marketplace
4. AOL Company Analysis Mobile Ad Strategy Fuels America Online's Renaissance
5. Application Stores: Game Plan for Network Operators
6. Capturing the MVNO Opportunity: MVNO Market & Product Development Strategies
7. Commerce on the Go: Mobile Payment Systems and Solutions
8. Definitive Guide to the Broadband Wireless: WiMAX, WiFi, LTE, and 4G
9. DoubleClick Company Analysis: DoubleClick Maintains Mobile Marketing Leadership
10. End-to-End M2M, Third Edition
11. Google Buzz
12. Google in LBS: Location-based Advertising Patent
13. Home Automation: USA Market 2010
14. Hybrid TV and Over the Top TV Status Report
15. Licensed and Unlicensed Spectrum Applied-Use: A Comparative Analysis
16. Local Search Meets Social Search
17. Microsoft and Yahoo Company Analysis: Deal Changes White Label Search Landscape
18. Mobile Application Marketplace
19. Mobile Applications Stores: Asia - Market Analysis and Business Assessment
20. Mobile Applications Stores: Europe - Market Analysis and Business Assessment
21. Mobile Applications Stores: North America - Market Analysis and Business Assessment
22. Mobile Applications: Impacts on Network Operations and Business Opportunities
23. Mobile Local Search 2010: Location-based Search Market
24. Mobile Marketing & Advertising 2009: Challenges and Opportunities
25. Mobile Networks - Evolving to all-IP Backbone
26. Mobile VoIP: Technology and Business
27. Mobile Wallet: Location-based Commerce and Peer-to-Peer Payments
28. Mobile Web: State of the Market, Tech, and Business Issues
29. Mobile Widgets 2009: Portable Applications on Mobile Platforms
30. Mobilizing Facebook: Analysis and Reference Guide for Mobile Social Networking
31. Peer-to-peer Location-based Mobile Services: Local Social Mobile Applications Beyond the Hype
32. Short Message Service (SMS): Ecosystem and Value Chain
33. Sponsored-Blogging: Opportunities for Pay-for-Post Marketing
34. The Apple iPad: New Standard for Mobile Computing & Wireless Expectations
35. The Definitive Guide to Location-based Services
36. The Definitive Guide to Personal Area Networks
37. The Definitive Guide to RFID
38. Touch Screen Smartphone Comparative Analysis with Market Predictions and Business Opportunities
39. WiMAX in the Enterprise: Access, Applications and Affordability
40. WiMAX: The Educational Broadband Services Solution

We are adding to this list all the time. Additional reports coming soon include:

  • Mobile VoIP, Social Networking, Presence and LBS
  • Death of the Traditional Telco
  • Google Places vs. Facebook Places
  • Market Opportunity: iPad Applications