August 2010

Overview:

The Google Update Report provides timely analysis and projections about Google market prospects, products and applications, product and company integration, current and potential mergers and acquisitions, and more.

Google Update is available separately and is also part of the subscription service: Google Watch

Audience:

• Competitors to Google: Any company that either already has or is contemplating a competing line-of-business, application, product, service, etc.
  
• Investor Community: Investment banks, private equity, venture capital, angel fund investors, and any other entity seeking to invest in any venture that is impacted (positively or negatively) by Google
  
• Small Companies and Start-up's: Any small company or start-up that has a new idea or business that could be impacted (positively or negatively) by Google
  
• Others: Google continues to expand in depth and breadth of product areas and influence throughout many industries including search, media, communications, content, telephony, applications, and more. Google Watch provides a competitive advantage and insights for subscribers.
  
• Comprehensive Analysis: People interested in Google Update will also be interested in Google Watch

Table of Contents:

1. Introduction 3
2. Google and Related News 3
2.1. Google Ups the Ante on IP Calling: Free calls 3
2.2. Microsoft Cofounder Paul Allen Sues Apple, Yahoo, and Google Over Patents 3
2.3. Google to Square Off with Apple via YouTube? 4
2.4. Google and Facebook Battle over Local Advertising 4
2.4.1. Differences and Similarities: Google vs. Facebook 5
2.4.2. Local Advertising: Currently a Small Market but with Great Potential5
2.5. More Android Phones than iPhone 6
2.6. iPhone Antenna Problems and Android 6
2.7. iPhone 4 and No CDMA: In Come Android 7
3. Google Competitor and Partner Update 8
3.1. Apple Acquires Poly9: Direct Assault against Google in Maps Arena, the First of More to Come? 8
3.2. The Competition for Search Market Share 8
3.3. Competition in the Tablet Market: Does Google have an Answer? 8
3.4. Tablet Computing vs. Laptops 10
3.5. Apple's iPad Niche: Healthcare 11
4. Google Product and Application News and Analysis 13
4.1. Google Launches Location-aware Mobile Ads 13
4.2. Google and Premium Music tied to Search 14
4.3. Google Application for iPhone and iPad provides Push Notification Capability 14
4.4. Google Launches Beta Version of Chrome 6 14
5. Google Acquisition Watch 15
5.1. Recent Acquisitions 15
5.1.1. Google Acquires Like.com 15
5.1.2. Google Acquires Jambool15
5.2. Potential Google Acquisitions 16
6. Google Reports and Related Reports 16
6.1. iPad in Healthcare: Challenges & Opportunities 16