CellVision: TeliaSonera’s Coverage Maps – Efficient Marketing

May 9, 2006

Telia Sweden (part of TeliaSonera) strengthens its “Best coverage in Sweden” marketing message by launching a new web coverage map using CellVision mBOSS.

The coverage maps are part of a delivery where CellVision is to provide TeliaSonera with a comprehensive solution for visualisation and management of coverage maps and service level information.

“This contract shows the importance for mobile operators to communicate their network coverage in a cost-efficient way through self-service on the internet”, says Managing Director of CellVision Njål Vikdal. “Our research suggests that between 10-20% of customers inspects the cioverage maps every year, if the coverage maps are detailed and accurate enough. If the maps are not detailed and accurate enough customers will call the call-center for assistance. Every call to the call-center increases the OPEX significantly.”

Together with TeliaSonera, CellVision will also extend the use of mBOSS to help customers placing coverage requests through self service on the web and provide an efficient tool for handling these requests within the organization. - The goal is to be able to provide our customers with even better coverage information and service level management through more efficient use of the web, says Jan Thimstrand, Head of Customer Solutions, FMC of TeliaSonera.

The Telia coverage maps can be viewed here.

CellVision mBOSS is a unique solution that extracts and converts data from planning tools, management systems and measurement platforms into useful and visual information that is accessible across the mobile operation. mBOSS conveys business critical information related to coverage and service availability, performance, network topology and configuration data in a unified and easy-to-use corporate web environment.

TeliaSonera. Formed in the merger of Telia and Sonera, the leading operators in Sweden and Finland, TeliaSonera Group is the leading mobile operator in the Nordic countries and the Baltics, with over 12 million mobile customers in their consolidated companies (annual growth 13%) and 26 million customers in their associated companies (annual growth 34%).

TeliaSonera’s focus is on providing the best possible service for their customers while creating value for shareholders through stronger profi ts and cash fl ow. In order to fulfi l this dual mission, TeliaSonera is continually looking for effi ciency and customer service improvements, as well as offering new, innovative services.

CellVision. CellVision customers are now found in Oceania, Asia, Latin-America and Europe among leading operator groups Vodafone, TeliaSonera, Telenor and Cosmote.

 

 

 
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