Also see: MVNO Business Plan with Financial Modeling Spreadsheet

Introduction

Written by Thomas Aabo, European Wireless Specialist, "MVNO Business Plan" is a full business plan based on the launch of an illustrative Mobile Virtual Network Operator (MVNO) known as Vibe. The plan covers all aspects of the Company launch plan including market assessment, funding requirements, financial analysis, market segmentation and product differentiation. Also included is go-to-market plan, distribution and replenishment plans, comparison of prepaid MVNO’s in Europe versus US and more. The major benefit of this report is to assist in the development of an MVNO launch and to help validate existing plans.

While this report will be of interest to anyone involved in the start-up or business development in the wireless space, it will be of particular value to the following groups:

• Investors and Analysts in the mobile space
• Suppliers of MVNO equipment and software
• MVNE/MVNO service providers
• Consultants and systems integration companies
• Mobile Carriers

1. Executive Summary
a. The Business
b. The Strategy
c. The Market
d. The Management
e. The Financials
f. Company Mission

2. The Business
a. Description of Services
b. Target Market
c. Services offered - Primary Revenue Drivers
d. Potential future services - Alternative Revenue Sources
e. Distribution, Purchasing and Refills
f. Starter Package
g. Handsets and Hardware
h. GSM System and the SIM-card
i. The Web-site and Customer Interface
j. Back-Office and Customer Care
k. The Network Operator
l. Regulatory
m. Churn
n. The Company

3. The Market
a. US Wireless Market
b. Prepaid Markets

4. The Opportunity
a. Opportunity
b. Strategy
c. Forecast

5. Marketing Plan
a. General Overview
b. Marketing Ideas
c. Initial Market Segments and Strategic Considerations
d. Partnering and co-branding
e. Loyalty Program

6. Financial Overview
a. Revenue Streams & Cost Considerations
b. Revenue Growth
c. Financial Projections
d. Funding
e. Exit Strategy

7. Potential Market Segments (Ad. 1)

8. The Management Team and Partners (Ad. 2)
a. Management
b. Board of Advisors and Partners
c. Partners

9. Competition (Ad. 3)
a. General Overview
b. Prepaid Players
c. SWOT Analysis
d. Prepaid Competition Analysis - Brief overview

10. Europe vs. United States (Ad. 4)
a. General Overview

11. The Mobile Virtual Network Operator (Ad. 5)
a. General Overview

12. Case Studies (Ad. 6)

About the Author

Thomas Aabo has spent the last several years in the US focusing on the MVNO space working for several start-ups and consulting major brands on MVNO strategies. In 2004 he initiated the TELCOME project, seeking to migrate the succesful Scandinavian no-frills prepay online model to the US market-place. His extensive experience in wireless business models, technologies and partners is used at conferences and MVNO work-shops throughout the US. Prior to engaging the mobile space Mr. Aabo worked in shipping for Maersk Sealand, the worlds largest shipping company in Copenhagen and New York. Mr. Aabo holds a bachelor of International Business from Copenhagen Business School.

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