Public Access WLAN Case Studies 2004
| Single User License | US$2,995 | | Company-Wide License | US$9,995 | | Published | April 2004 | | Author | Zaga Novakovic | | Pages | 137 |
Introduction
Every vendor, service provider and investor that has a business interest in the wireless and/or broadband Internet service marketplace is focused on WLAN technologies as an alternative and complement to 3G wireless and fixed ISP connectivity. The single unanswered question on everyone’s mind is “how to introduce and grow the business in a way that is sustainable and optimizes the overall service portfolio?” Mind Commerce has taken a large step in answering this question through its research into the public access WLAN marketplace.
There is simply no other research on the market of this kind. This highly valuable and timely report focuses on the public access WLAN or “hot spot” market from a case study perspective. No other report focuses on the existing worldwide hot spot business from the perspective of the hot spot operators themselves.
This report answers important questions: - What is working and what is not working in the hot spot market?
- What are the rational business models for hot spot operation?
- Who are the leading worldwide hot spot operators and why?
- Which hot spot operators will be successful for the long-term and why?
This report provides additional valuable information including:- Profile of the types of hot spot customers and their usage demands and requirements
- Business case analysis for hot spot operation
- Case study review, analysis and recommendations for representative hot spot service providers in three continents including 12 operators in North America, 10 operators in Europe, and 12 operators in Asia.
New additions to this latest research public access WLAN (paWLAN) include:- Additional coverage of key paWLAN providers including iPass, GRIC, STSN, KPN, China Mobile, AT&T Wireless and more
- Key observations and analysis including the trend towards paWLAN providers dramatically increasing hotspot coverage via roaming agreements with other paWLAN providers, the trend towards increasingly price pressure for paWLAN usage, and what paWLAN need to do to turn a profit
- Analysis of travel patterns in the US as they apply to paWLAN usage
See which predictions from Mind Commerce research, dating back to early 2003, have come true including paWLAN providers that have succeeded and why, which providers have failed, and which providers have been acquired to stay alive. See what there business plans are and what their strategies should be to survive now.
Structure/Outline
This report provides additional valuable information including: - Profile of the types of hot spot customers and their usage demands and requirements
- Business case analysis for hot spot operation
- Case study review, analysis and recommendations for representative hot spot service providers in three continents including 11 operators in North America, 10 operators in Europe, and 12 operators in Asia. Among the service providers evaluated are Cometa Networks (North America), Swisscom (Europe), SingTel (Asia)
This report provides timely and valuable review, analysis, and recommendations about hot spot operators and their service offerings including:- Number of hot spots deployed
- Hot spot operator strategy
- Pricing structure
- Partners
- Outlook and recommendations
About the Author
Zaga Novakovic
Now an independent consultant, Zaga previously worked with Ericsson for 6 years as Senior Product Manager for 3G and Business Development Manager for packet data in which she has engaged in forecasting, product development, 3G business strategy development, fraud prevention and developed business in the areas of WLAN and AAA. She has worked closely with operators all over the world, particularly in Asia and Latin America. Zaga is also a published author in various industry periodicals including Telecommunications International, Telecommunications the Americas, and USA Today.
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