 
What is Xend™ Casting?
XendCasting is a Vidiator-hosted A2P managed messaging service that delivers premium MMS content to consumers' cell phones using Vidiator's unique 3D avatar rendering and distribution technology. XendCasting provides a wide variety of compelling "infotainment" messages in a broadcast format ranging from entertaining message-of-the-day content (horoscopes, jokes, top 10, tips, etc.) to news/weather/sports updates to persuasive advertising and branding campaigns to corporate communications. Scheduled and alert-based messages are easily created and distributed.
Benefits
Xend™ Casting is an exciting new source of broadcast multimedia content: - Increase premium MMS traffic
- Generate new revenues
- Enhance brand affinity
- Improve customer satisfaction
- Enjoy exceptionally high response rates to promotional campaigns
- Lower costs for production and delivery of mobile content
- Wide range of professional artistic services available to create compelling exclusive content
Simple to Use
Xend™ Casting offers consumers an easy-to-use subscription-based service to receive a wide variety of content on their mobile phones:- Browse to a WAP-based or PC-based mobile storefront, select XendCasting
- Choose the type of MMS content to receive (customizable on a day-by-day basis)
- Specify the time of day to receive the messages (customizable by time zone)
- Vidiator's production system takes care of content rendering, message delivery, and account settlement
Xend™ Casting's professional managed messaging tools make it easy for content providers to create and launch their messaging campaigns:- Automatically generate and distribute message broadcasts on a scheduled and/or alert-driven basis
- Automatically integrate audio (recorded or text-to-speech synthesis) and video
- Add customization, e.g. message-specific content such as banner text or custom graphics
Features:
- Robust gallery of professionally produced avatars, custom and licensed
- Custom background features for personalization of messages
- Voice audio and/or text-to-speech content ingestion and integration
- Audio overlay type as AMR, WAV, QCELP, ADPCM, AAC.
- Text-to-speech synthesis with multiple language support
- Phoneme-to-avatar synchronization
- Real-time compile of selected avatar attributes
- Immediate preview and editing capability
- Web-based and WAP-based service portal for white-label offering
- Content output encoding supporting 3GGP, 3GGP2, MPEG4 formats
- Content distribution via MMS, WAP, SMTP
- Subscriber service authentication
- Billing system interface
- Transaction logging
- SNMP alarming
- Remote content management
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