The WildFire Solution

The challenge is transferring the internet experience to mobiles

The user profile is the core in all social networking services. Currently the profile is static on the web. It is maintained by manual user input, which will not work well on mobile as mobiles most restricted element is the input interface. Also it depends heavily on users willing to spend time on updating it.

With WildFire- Your mobile is your profile

"The mobile phone could be described as an early social networking device by combining the use of voice, SMS and the phone book application"

The Wildfire profile is built from scratch to be on mobile. It resides in your phone, expresses your character to others via cellular, bluetooth or NFC networks. You can interact with your friends, share photos and yes for the first time ever- use voice messaging on a social networking service!