GSM Association Announces Asia Mobile Awards Winners

Mobile awards winners announced in Asia’s entertainment capital - Macau

November 2007, Macau: The GSM Association (GSMA), the global trade association for mobile operators, today announced the winners of the Asia Mobile Awards 2007, as well as the category winners and the overall winner of the Asia Mobile Innovation Awards, which were contested today at the Mobile Asia Congress in Macau.

The awards, hosted by Taiwanese actor, VJ and TV star, David Wu, were announced last night at an glittering industry Gala Party at the new Venetian Hotel in Macau where the Mobile Asia Congress is taking place this week. The evening’s awards – centred around the burgeoning mobile entertainment sector - featured live entertainment from International ‘RnB’ star Craig David, and Taiwanese ‘pop princess’ Elva, kindly sponsored by Warner Music International.

The GSMA created the new Asia Mobile Awards as a platform to showcase leadership and diversity for mobile content, products and services across Asia. A specialist panel of independent analysts, journalists and industry experts, judged the winners. The Asia Mobile Awards are open to operators, vendors and the broad value chain from across the mobile industry that provide products and services that are commercially available in at least one Asian market.

“We are delighted with this year’s Asian Mobile Awards – they recognise the sheer pace of progress that’s been made right across the region’s mobile communication market. Our congratulations to the winners and nominees and our thanks to everyone who participated," said Rob Conway, CEO of the GSM Association.

The winners of the Asia Mobile Awards 2007 are:

Best Mobile Game

Gameloft – Real Football 2007

Best Mobile Music Service

PCCW Mobile HK – MOOV on Mobile

Best Mobile Advertising

Zad Mobile/Smart Communications/Pepsi – 1-IN-5 Panalo Summer Promotion

Best Mobile Social Networking Service

BuzzCity – myGamma
Best Mobile Broadband Handset / Device

Winner - Motorola – MOTORAZR2 V9
Highly Commended – LG Electronics for Shine

The Mobile Asia Congress, Gala Party & Awards were kindly sponsored by the Macau Government Tourist Office. More information about the Asia Mobile Award 2007 winners can be found at: www.asiamobileawards.com

The Asia Mobile Innovation Awards, were created by the GSMA as part of its Mobile Innovation Programme to encourage breakthrough technology, applications and services in the mobile industry by bringing together small and medium-sized companies developing innovative mobile products, industry investors and mobile operators.

Yesterday, at the Mobile Innovation Programme Summit in Macau, each of the eight finalists from across four categories pitched their products and services to senior executives from several leading mobile operators, who selected the eventual winners. The four category winners were announced yesterday at the Summit, and the overall Mobile Innovation Award winner was announced at the industry Awards Gala Party at the Venetian Hotel last night.

The four category winners for the Asia Mobile Innovation awards are:

Most Innovative Wireless Device-centric Technology

Telegent Systems, USA

Most Innovative Carrier Infrastructure or Platform

3ple-Media, Netherlands

Most Innovative Mobile Application in a Vertical Market

Integra Micro Systems, India

Most innovative Consumer Application or Service

Consilient, Canada

And the overall winner for the Asia Mobile Innovation Awards is:

Consilient, Canada

More information on the GSMA Mobile Innovation Programme can be found at: www.mobileinnovation.org

About MOOV on mobile:

Xenon Music consists of Xenon™ Streamer Pro, Xenon™ Offline Encoder Pro and Xenon™ Live Encoder Pro with features that include enhanced encoding and streaming capabilities, intensive billing and authorization interfaces, and personal playlists with loop, shuffle and fast track switching. Vidiator’s technology platform is one of the enablers of PCCW’s music service “MOOV on mobile,” providing customers with an innovative and worry-free music experience on 3G handsets.

“MOOV on mobile” is an innovative way to enjoy music through mobile handsets. The service not only provides customers of “MOOV on mobile” with eight preset lists that refresh every 15 minutes on 3G handsets, but also allows them to compile their own playlists via a personal computer and enjoy their favorite songs on mobile phones anytime, anywhere,” said Ian Stone, Managing Director, Mobile and Projects, of PCCW. “We are delighted to adopt Vidiator’s technology as one of the enablers to deliver this new service with the largest library of mobile music in Hong Kong.”

“The Xenon Music platform is an innovative mobile music service that allows for the delivery of music and other audio content to a customer’s mobile device on demand. Selecting from a large music library with features such as playlists and fast track switching, allows for music to be easily selected and played by the user, making the currently popular portable music devices a thing of the past,” said Connie Wong, CEO at Vidiator. “PCCW mobile’s deployment of our Xenon suite of products for multimedia content delivery demonstrates how carriers are moving fast to meet customer demands for video and audio mobile services. As the mobile content market continues to rapidly expand, we expect to see higher demand of multimedia content to be delivered to the mobile user.”

The Xenon Mobile Multimedia Delivery Platform -- including Xenon Streamer, Xenon Offline Encoder and Xenon Live Encoder -- provides mobile operators, content providers and handset manufacturers with the tools they need to create and launch advanced 3G multimedia services such as music, TV and on-demand video and audio. The Xenon Platform supports 3GPP standard streaming to be compatible with any standard mobile device sold in the world. Furthermore, the Xenon Mobile Multimedia Delivery Platform, with a simple Java or Symbian client solution, provides a number of service-enabling and revenue-generating features such as live channel switching, advertisement insertion, personal playlists, dynamic bitrate adaptation and real-time billing and authorization which can enable best quality mobile TV, music and VOD services.

About the GSMA:

The GSMA (The GSM Association) is the global trade association representing more than 700 GSM mobile phone operators across 218 countries and territories of the world. In addition, more than 200 manufacturers and suppliers support the Association's initiatives as key partners.

The primary goals of the GSMA are to ensure mobile phones and wireless services work globally and are easily accessible, enhancing their value to individual customers and national economies, while creating new business opportunities for operators and their suppliers. The Association's members serve more than 2.5 billion customers - 85% of the world's mobile phone users.