Vidiator Music Platform

The Vidiator Music Platform (VMP) is a turn-key music service for operators that explores the conjunction of mobile music, playlist creation and a mobile on-line community.

The typical customer is a mobile operator, looking for a high-profile music service to create direct revenue streams from content and end-user loyalty towards the traditional voice and messaging offering.

Vidiator Music platform delivers an innovative and addictive music service with a short time-to-market and no need for a big in-house development nor maintenance staffing. This service is both an excellent stand-alone service and naturally extends an existing download service by promotional up sell.

Vidiator Music platform leverages key features of Vidiator’s Xenon streaming technology to create a compelling and enhanced user experience where they can explore new music, listen to favorites and consume music via subscription rate charges.

Vidiator Music platform incorporates Vidiator’s award-winning technology for live and on-demand streaming and playlist handling, areas that strengthens the long-term bond between the end-user and the daily usage of mobile data network.

Service use case:

Vidiator delivers a customer experience unlike any in the industry: subscribers will enjoy music on the move just as if the content were kept locally on the handset – starting, stopping, move between tracks, set bookmarks etc. On-line interactive benefits, like buying ringtones or wallpapers associated to the content presently playing are always available, as well as taking an interactive role of the community, creating and publishing your music mix.

Vidiator Music Platform offers high audio quality, as good as or better than any mp3 player, while subscribers gain access to a very big audio/video database where they can cherry-pick and build their own playlist or access playlists created by the community.

Moreover, subscribers can access the service in three ways – via the mobile web, via an Internet service site and via a handset application. The user executes searches via a fast and user-friendly search engine to build and create playlists or to access playlists created by other service users.

Upon leaving the stream, a bookmark is set for the user to later pick-up from where he was. They can also access published playlists and also publish own playlists. He can easily share a playlist with a friend making the service loyalty stronger or growing the service customer base. The music is administrated by an easy-to-use Internet interface.

Design philosophies:

The Vidiator Music platform is designed with a clear end-user focus. The better end-user experience the service can provide the more customers it will attract. A happy subscriber is the best service promotion there is. But the user experience is not only about technicalities like high quality audio or good play-out features. It’s also about pricing, business models and how the offer is bundled. With the experience of several award-winning music solutions based on Vidiator Xenon technology, we know how to create an useful and attractive offer, both for the end-user as well as the operator.