Future of SMS Aggregators: Business Model, Ecosystem and Value Chain

October 2010

Single-user License: $ 995 USD
Company-wide License: $ 1,285 USD
Team License (Up to 5 Users): $ 2,495 USD

Mobile marketing, media and entrainment, mobile information services, mobile commerce, off-portal content providing are becoming the core of the mobile business success story. Numerous applications in many business areas have been designed to reach wide mobile audience by SMS. According industry players the 2010 and years to come are bringing the call for shaping the business models using the SMS channel in more ways than one. Content, application and brand providers, SMS aggregators and SMS services providers are facing the challenges of exercising viable business models able to trade mass volumes of SMS traffic, real-time delivery, collection, reporting, billing and all other operations making their business more valuable.

Short Message Service (SMS): Ecosystem and Value Chain

July 2010
Single-user License: $ 295 USD
Company-wide License: $ 995 USD
Team License (Up to 5 Users): $ 685 USD

The wireless penetration has reached 91% in the US in 2009. With billions of SMS messages sent every month in US alone, it has become the most effective and cost efficient mechanism to communicate and market. By surrounding the user with opportunities to connect, SMS can lead to multiple interactions over SMS or other mobile channels. Including SMS as part of application marketing is critical for user acquisition, retention and monetization.

Next Generation Messaging: Evolution to IMS and SIP

February 2008
Single-user $ 495 Company-wide $ 995

Next Generation Messaging: Evolution to IMS and SIP evaluates the evolving technology and market for messaging. This publication thoroughly addresses the evolution of SMSC towards 3G IP enabled SMSC, including analysis of 2nd generation GSM messaging [SMSC] to 3rd generation IMS enabled network messaging with Instant Messaging (IM). The report takes a use case approach with the network operator in mind, addressing issues with messaging platforms and how operators can address them with various solutions. Particular emphasis is placed on solutions for NGN messaging in an IP Multimedia Subsystem (IMS) and SIP environment.

Mobile Messaging Business and Technology

August 2007, 93 Pages
Single-user $ 295 Company-wide $ 995

This publication provides the reader an excellent overview of the current state of mobile messaging from a business perspective including challenges, opportunities and trends such as message volume and revenue. This publication also provides the reader with an understanding of both basic and more advanced technical details of mobile messaging functionality.

Advancing Peer-to-peer SMS Messaging to Mobile IM

February 2007, 19 Pages
Single-user $ 195 Company-wide $ 795

This report is primarily targeted at mobile operators in order to provide strategic views and observations on the possibilities available to them to interoperate between the existing Short Message Service and Instant Messaging.