August 2010

Pages: 50 pages
Pricing:

Single-user License: $ 1,495 USD
Company-wide License: $ 4,995 USD
Team License (Up to 5 Users): $ 2,085 USD

Keywords: MVNO, MVNO Business Plan, MVNE, Data MVNO, MVNO Business Planning, MVNO Product Planning

Overview:

Written by Thomas Aabo, European Wireless Specialist, "Prepaid MVNO Business Plan" is a full business plan based on the launch of an illustrative Mobile Virtual Network Operator (MVNO) known as Vibe. The plan covers all aspects of the Company launch plan including market assessment, funding requirements, financial analysis, market segmentation and product differentiation. Also included is go-to-market plan, distribution and replenishment plans, comparison of prepaid MVNO's in Europe versus US and more. The major benefit of this report is to assist in the development of an MVNO launch and to help validate existing plans.

While this report will be of interest to anyone involved in the start-up or business development in the wireless space, it will be of particular value to the following groups:

• Investors and Analysts in the mobile space
• Suppliers of MVNO equipment and software
• MVNE/MVNO service providers
• Consultants and systems integration companies
• Mobile Carriers

Four Resources in one!

This report now includes copies of Mobile Virtual Network Enablers (MVNE) 2011: A Study of Functional Viability, and Capturing the MVNO Opportunity: MVNO Market & Product Development Strategies, and MVNO Operational Cost Planning: Modelling and Negotiation Strategies for Contracting with Host Mobile Network Operators, These highly complementary reports from Mind Commerce will help any existing MVNO or start-up consider their options for services support, solutions offerings, and business strategy.

Table of Contents:

1. EXECUTIVE SUMMARY
A. THE BUSINESS
B. THE STRATEGY
C. THE MARKET
D. THE MANAGEMENT
E. THE FINANCIALS
F. COMPANY MISSION
2. THE BUSINESS
A. DESCRIPTION OF SERVICES
B. TARGET MARKET
C. SERVICES OFFERED - PRIMARY REVENUE DRIVERS
D. POTENTIAL FUTURE SERVICES - ALT REVENUE SOURCES
E. DISTRIBUTION, PURCHASING AND REFILLS
F. STARTER PACKAGE
G. HANDSETS AND HARDWARE
H. GSM SYSTEM AND THE SIM-CARD
I. THE WEB-SITE AND CUSTOMER INTERFACE
J. BACK-OFFICE AND CUSTOMER CARE
K. THE NETWORK OPERATOR
L. REGULATORY
M. CHURN
N. THE COMPANY
3. THE MARKET
A. US WIRELESS MARKET
B. PREPAID MARKETS
4. THE OPPORTUNITY
A. OPPORTUNITY
B. STRATEGY
C. FORECAST
5. MARKETING PLAN
A. GENERAL OVERVIEW
B. MARKETING IDEAS
C. INITIAL MARKET SEGMENTS AND STRATEGIC CONSIDERATIONS
D. PARTNERING AND CO-BRANDING
E. LOYALTY PROGRAM
6. FINANCIAL OVERVIEW
A. REVENUE STREAMS & COST CONSIDERATIONS
B. REVENUE GROWTH
C. FINANCIAL PROJECTIONS
D. FUNDING
E. EXIT STRATEGY
7. POTENTIAL MARKET SEGMENTS (AD. 1)
8. THE MANAGEMENT TEAM AND PARTNERS (AD. 2)
A. MANAGEMENT
B. BOARD OF ADVISORS AND PARTNERS
C. PARTNERS
9. COMPETITION (AD. 3)
A. GENERAL OVERVIEW
B. PREPAID PLAYERS
C. SWOT ANALYSIS
D. PREPAID COMPETITION ANALYSIS
EUROPE VS. UNITED STATES (AD. 4)
E. GENERAL OVERVIEW
10. THE MOBILE VIRTUAL NETWORK OPERATOR (AD. 5)
A. GENERAL OVERVIEW
11. CASE STUDIES (Ad. 6)