Overview

US Mobile Virtual Network Operators 2007 is simply the only publication that provides complete coverage, competitive analysis, and evaluation of the US MVNO marketplace.

This report provides an in-depth critical analysis of the American MVNO landscape today. The report is aimed at investors, consultants, integrators and analysts in the mobile space, suppliers of MVNO equipment and software, and mobile carriers and other service providers. The Competitive Analysis report examines a telecom sector that has recently experienced a billion-dollar wave of new investments and seen the launch of new service providers such as Amp’d, Helio, Mobile ESPN and Disney Mobile.

The report covers not only the new MVNO entrants but also critically reviews the existing resellers and MVNOs, providing a deep-dive into all the players in this market, including key ownership, management team and principals, partners, funding, network operators and underlying technology, MVNE (Mobile Virtual Network Enabler), pricing, target markets, and their strategies for branding, marketing and distribution. The report also examines the future prospects for each MVNO and rates its chances of business success.

Report Coverage

The report provides in depth coverage and analysis of over 50 MVNO’s, evaluating quantitative data and providing a qualitative assessment. A proprietary grading system is used to compare each MVNO and rate their performance.

Factors addressed include the following:

• General Overview
• Key Ownership
• Management Team and Principals
• Funding Overview
• Underlying Network Provider
• Network Technology
• MVNE and Service Providers
• Hardware (if any)
• MVNO Type

-Prepaid
-Ethnic
-Convergent
-Youth
-Unlimited
-Family
-Charity
-MVNWB

• Official Launch Date
• Prepaid or Postpaid Offering
• Pricing Overview and Analysis
• Plan Overview and Analysis
• Handset Overview and Analysis
• Branding
• MVNO Message
• Marketing Overview
• Distribution Partners
• Target Market
• MVNO Cannibalization
• Content, Features and Special Services
• Strategic Partners
• Number of Customers
• Professional Analysis
• A Comment on the Future
• Contact Details

Table of Contents

Introduction 5
A Wireless Introduction 5
The Technologies – a brief overview 5
The Future 6
US Wireless Market Place 7
The Market Today 7
The Players 7
The Consumer 8
Mobile Virtual Network Operators 8
The Concept 8
The Types 9
The Definition 9
US Mobile Virtual Network Operator Guide and Critical Analysis – 2006 11
Introduction to the MVNO Guide and Critical Analysis 11
General Overview 11
Key Ownership 11
Management Team and Principals 11
Funding Overview 11
Underlying Network Provider 11
Network Technology 12
MVNE and Service Providers 12
Hardware (if any) 12
MVNO Type 12
Official Launch Date 13
Prepaid or Postpaid Offering 13
Pricing Overview and Analysis 13
Plan Overview and Analysis 13
Handset Overview and Analysis 14
Branding 14
MVNO Message 14
Marketing Overview 15
Distribution Partners 15
Target Market 15
MVNO Cannibalization 15
Content, Features and Special Services 16
Strategic Partners 16
Number of Customers 16
Professional Analysis 16
A Comment on the Future 16
Contact Details 17
STAR Awards (*-*****) 17
9278 Mobile 18
Airlink Mobile 22
Airvoice Wireless 26
Amp'd Mobile 29
Apple Mobile 34
Beyond Wireless 35
Boost Mobile 40
Bratz Mobile 45
Bravo Cellular 49
Cbeyond 53
Circle K 58
Consumer Cellular 61
cool.Prepaid 65
Cricket 68
DBS Communications 73
DEXA Wireless 77
Disney Mobile 80
Embarq 85
Firefly Mobile 89
Flying J 93
GlobalTalk PCS 94
Graffiti Wireless 97
GTC Wireless 100
HELIO 104
JitterBug 109
Jump Mobile 113
kajeet 117
Liberty Wireless 120
Locus Telecommunications 124
MetroPCS 128
Microsoft Media Mobile - Zune 133
MobileESPN 134
Movida 139
Nexus Mobile 143
nTelos 146
Omni Prepaid 150
Page Plus Cellular 153
PlatinumTel 156
Primus Wireless 159
Qwest Wireless 163
Revol Wireless 167
Speak Out Wireless 171
Sprint Nextel Cable JV 174
STi Mobile 178
Total Call Mobile 182
TracFone 186
TuYo Mobile 191
Virgin Mobile USA 195
Voce 201
Wal-Mart 205
Working Assets Wireless 206
XE Mobile 210
XERO Mobile 214
Xtreme Mobile 218
Category Overview 220
Category Overview 221
MVNO Guide - by Type 221
Resource Overview 222
Select list of service providers and partners included in this study 222

About the Author

Thomas Aabo has spent the last several years focusing on the MVNO space in the United States with TELCOME LLC, a MVNO/MVNE-focused consulting group working with startups and consulting for major brands on MVNO strategies. He has participated in conferences and conducted workshops on MVNOs throughout the U.S.

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